Last Updated: April 30, 2024
1. Introduction
Welcome to Pixel Perfect Shield, operated by Ration LTD. We are committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, disclose, and protect your personal data in accordance with the General Data Protection Regulation (GDPR) and other applicable data protection laws.
2. Data Collection
We collect the following types of personal information when you interact with our website:
- Contact Information: Name, email address, postal address, and phone number.
- Payment Information: Credit/debit card details or other payment information for processing orders.
- Device Information: IP address, browser type, operating system, and device identifiers.
- Website Usage Information: Pages visited, time spent on the site, and referring pages.
3. Data Usage
We use your personal information for the following purposes:
- Fulfilling Orders: Processing and delivering orders for blue light-blocking glasses.
- Customer Support: Providing assistance, answering inquiries, and addressing customer concerns.
- Marketing Communications: Sending promotional offers, newsletters, and updates about our products or services with your consent.
- Website Improvement: Analyzing website usage data to enhance our website’s functionality, content, and user experience.
- Legal Compliance: Complying with legal obligations, such as tax and accounting requirements.
4. Data Sharing
We may share your personal information with:
- Service Providers: Trusted third-party service providers who assist us in operating our website, processing payments, and delivering orders.
- Legal Authorities: When required by law or in response to a valid legal process, we may disclose your information to law enforcement agencies or other third parties.
- Business Transfers: In the event of a merger, acquisition, or sale of assets, your personal information may be transferred to the acquiring entity.
5. Data Security
We implement appropriate technical and organizational measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction.
6. User Rights
Under the GDPR, you have the following rights regarding your personal data:
- Right to Access: You can request access to the personal data we hold about you.
- Right to Rectification: You can request corrections to any inaccuracies in your personal data.
- Right to Erasure: You can request the deletion of your personal data under certain circumstances.
- Right to Restrict Processing: You can request restrictions on the processing of your personal data.
- Right to Data Portability: You can request to receive your personal data in a structured, commonly used, and machine-readable format.
- Right to Object: You can object to the processing of your personal data.
- Right to Withdraw Consent: If we rely on your consent to process your personal data, you have the right to withdraw that consent at any time.
7. Data Retention
We will retain your personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.
8. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:
Ration LTD 15 Glenalmond Road Harrow, London Email: [email protected]
9. Updates to Privacy Policy
We reserve the right to update this Privacy Policy periodically to reflect changes in our data practices or legal requirements. Any revisions will be posted on our website with a revised effective date. We encourage you to review this Privacy Policy regularly for updates.